Reflective Essay Example | Topics and Well Written Essays - 3000 words - 1

Reflective - Essay Example Besides, the aspect of professional behaviour is amalgamation of two different words profession and behaviour in which profession referred as the work that requires particular skill and involve high-level education as well as competencies in an individual. On the other hand, behaviour is regarded as way of acting or behaving in a particular scenario. Thus, based on the above analysis and discussion, I understood that professional behaviour is the approach of reflection of professionalism. Besides, in the overall respect, if we behave in a professional manner, then we will be able to uphold good respect over the public. On the other hand, it has also been reflected that if we tends towards behaving in a professional manner, it will significantly assist in uplifting our career and improve the overall working environment. The learning module assisted me with the aspect that in order to ensure professional behaviour, we must tend to compel the assigned rule and law in the professional ground. For instance, in a business, the accountants are needed to ensure that their work is conducted in accordance with the rules and the standards, which are applicable in the field of accounting. Moreover, the aspect not only emphasis the written rules and conduct, but also includes unwritten aspects in much ethical manner ensuring reduction of possible disrepute over the professions. Nevertheless, in the working environment, professional activities are highly interlinked, as an individual breaking his/her professional practice and code of conduct will create significant impact over the entire profession. Based on discussion of the learning module, I can affirm the fact that professional conduct is acting and governing the activities in a professional manner. In this respect, code of conduct is regarded as an important approach of ethical benchmark of the professional practice. Additionally, I can

Cross cultural issues in international business Essay

Cross cultural issues in international business - Essay Example Intense competition at the global level therefore requires that firms should effectively manage their cross cultural team work most efficiently. Failure to do so may create more problems for the firms and may ultimately result into the downfall of the firms. It has been suggested that working in an environment which is diverse in nature pose significant challenges for the firms to overcome those obstacles and operate with same level of efficiency and competitiveness they usually perform with in their local markets. AB Volvo is a Swedish Manufacturer of trucks, buses, construction equipment and cars. It also offers marine systems and financial services in different markets thus diversifying itself at product as well as at market level. Being one of the well-known global brands for trucks, Volvo Track, its brand for trucks, has been setting a manufacturing plant in China. This paper will discuss and explore the cross cultural management issues for Volvo in Chinese market. VOLVO  œ A Brief Introduction AB Volvo is a Swedish Manufacturer of Trucks, buses and cars and has been operating in European market. It also offers financial services in markets where it operates thus have been diversifying itself into different products and markets. The company was officially formulated in 1927 when it rolled out its first car and since then has really transformed itself as one of the leading manufacturers of trucks in the world. It operates various business including Volvo Trucks, Mack Trucks, Renault, Volvo Construction Equipment, Financial services as well as other business segments. It has been manufacturing and exporting buses and trucks since 1930s and really became successful outside Sweden after the World War II. It has also been manufacturing marine engines and became one of the leading manufacturers of marine engines in the world. Over the period of time, the firm has either acquired new businesses or sold its existing business. Firm sold its car business back in 1999 to Ford Motors. This sell out was considered as necessary to refocus the firm’s business strategy on the production and marketing of commercial vehicles only. It has now proved itself as one of the leading manufacturers of Trucks and Buses at the global level. It has also decided to set up its manufacturing facilities in China with the aim to capture the Chinese market as well as set up the base to serve Asian market. Volvo in China China represents one of the most important markets for Volvo as it anticipates selling more trucks in the future in Chinese market. Though there are already other foreign and local players in the market however, the firm is expecting an increase in its sales of trucks in the Chinese market. Apart from the truck business, Volvo Cars have also been purchased by a Chinese manufacturer from Ford Motors Co however it has been hard for the Chinese firm to establish the factories and start the production on normal footings in order to get a footh old in the Chinese markets. China being culturally and linguistically different country however, also offers significant cross cultural management issues also. From managing employee relations, customer services to having relationship with the government officials, China pose a

The Code of Silence Essay Example for Free

The Code of Silence Essay The code of silence within minority communities contributes to more violence and crime.The code of silence runs so deep that many blacks, who snitch, morally struggle with their decisions. No-snitching culture is engrained into our everyday life in these communities through music, television, and personal relationships. Not snitching on criminals and a violent act can lead into injustice for the victims and unsafe environment. The code of silence can and will affect individuals, families, and communities if it doesn’t be broken. Crime and violence will never seem to cease if they won’t break the code of silence because the violators will not be rightfully serve. When we are silent, as opposed to assisting with arresting the criminals, it perpetuates the situation. They are not caught, and feel invincible, which allows them to rein terror in our communities!! The earliest experience with injustice I have had was the murder Of Terrell Banks, a family member of mines. The injustice comes in the fact that his murder has gone unsolved for two years, due to the fact that witnesses have refused to come forward because of the ‘no snitching,’ ‘in the hood. The code of silence enables people to commit crimes with no regard of getting caught. The case is more solid with a witness, therefore the State will ask for more time. There is less of a chance of a plea if caught when the State has a solid witness. In a society with lack of morals as we live, the best deterrent to crime is the removal of freedom. If an offender feels they can get away with minimum time, they are more likely to commit that crime. The code of silence works not out of fear, but because of lack of trust in the police. First, some community members fear that the police cannot protect them from retaliation; second, some believe a blue wall of silence exists in police departments, and that it is hypocritical to ask citizens to snitch on each other when officers will not do the same. there were is routine to relocate witnesses, but is not option because victims or witnesses have extended families they do not wish to leave behind because they become targets of retaliation. If the governing officials straighten out the system and build trust and the code will disappear. Individuals’ personal safety is a stake and when it’s public known that you have snitch, that’s when you are ridicule and have the fear of being hurt. In conclusion, the code of silence within minority communities contributes to more violence and crime. The code of silence can and will affect individuals, families, and  communities if it doesn’t be broken. Crime and violence will never seem to cease if they won’t break the code of silence because the violators will not be rightfully serve.

Evolution of Advertising

Evolution of Advertising Solomon Asad Advertisements have an astounding power and ability to influence peoples opinions and ideas of the world. In the late 19th century, with the socio-cultural and economic shift from producer to consumer economy, advertisements began to play a major role in the consumerist society of the United States. Advertising responded to evolving business demands, media technologies and cultural frameworks, all in hopes of making products more appealing to consumers. Before the turn of the century, company ads targeted customer nostalgia, which at the time was very dominant in gaining product attention[1]. As time progressed, ads drastically changed. By the turn of the century modern advertisements emerged with executive advertisers, like Edward Bernays, who indulged in ads appealing to extravagance and leisure[2]. Advertisements evolved from portraying objective information to subjective depictions in order to evoke the hopes and anxieties of consumers, basing purchases more on desire rather than need. Customer values shifted due to various reasons between the 19th and 20th centuries, leading people to purchase less necessities and more desirable products, thus causing dramatic advertisement shifts in both form and function in order to optimize companies profits. Advertisements from 1880s to the early 1900s primarily performed to promote goods for consumers and provide them with a need for their product. As new modes of transportation were developed during this time period to deliver physical items and ideas across the country, companies issued nationwide broadcasting for their products. Regarding more important and higher quality company products, newspapers, billboards and other signs were utilized for commercializing these since they would be optimally advertised in general stores throughout the nation. At the time, these ads in particular focused on consumers limited to purchasing solely necessities. Therefore, promoting its products qualities over competitors. The Model K vehicle advertisement stresses its first-class mechanics with its bold title, The Fully-Finished Car which advocates for higher quality over competing products[3]. However, such ads along with, Will your car do this? fail to effectively endorse their products due to ext ensive information that disregards concern for competitors[4]. Both advertisements are text-reliant, with the exception of a single image, and limit their market due to their advertisements description only providing information about the product particular mechanics; therefore, failing to provide consumers with engagement or originality. Such advertisements were common during the time period due to the market consisting of consumers who were exclusively of need. Although this form of an ad is of low appeal, it proved effective for its limited market as the consumers needed cars that would be sustainable and required fulfilling information since providing a necessity took priority over desirables. Over time advertisements evolved along with the market and the consumerist economy. During the early and mid-1900s, dramatic changes took effect with ads, especially with automobile ads. The old text-heavy and informative advertisements were replaced with ads portraying numerous colorful images that evoked consumer psyche and emotional connections to company products. With this shift in advertisements, the focus on consumer desires replaced the old form of product promotion. Baker Electrics vehicle ad, Pleasure portrays a significant change from the 19th century to 20th centurys advertisements and is able to present a unique form of vehicles that is not solely limited as a necessity, but instead promotes a luxurious, family-like and endearing essence for future automobiles[5]. Along with Lexington Motor Companys ad, The Motor Car is the Magic Carpet of Modern Times, Baker Electrics advertisement implies a new ideal for automobiles[6]. Lexington Motor Companys ad implies a magical cha racter for automobiles, therefore expanding the market for those who dont own a vehicle through the advertisements unique and engaging personality, as well as promoting vehicles character as that of luxury. At the same time Baker Electrics ad expands the automobile audience to families, allowing for a more inviting market that is not exclusive for certain genders or people. It is during this period that certain companies changed their advertising approach and began to target different groups and implement diversified values for an expansive market. By the 1920s women developed a substantial status among automobile companies and their advertisements, henceforth evolving from basic luxury to a product inducing sex appeal. This advertising development seduced men into buying certain vehicles that commercials would promote, as it appeared for consumers that women preferred particular products. Ford Motor Company released an ad in 1928, Buy your Wife a Ford, which suggests a wife will be happier and more loving if bought a Ford automobile[7]. Buick, in 1931, also promoted a similar advertisement that marketed its brand as a fashionable and for the wealthy product, with bold words, Wherever fashion and character reign there you will find the Eight as Buick builds it, under a portrayal of an affluent woman.[8] By implementing women in advertisements, not only do automobile companies expand their markets, but also develop their products as luxury, therefore making their vehicles the necessity for the wealthy, and the desire for middle and lower class. However, the aforementioned, necessity for the wealthy no longer truly applies as a need. Instead it represents the difference in class by the automobile brand one owns. Therefore, the development of a need is no longer desired to encourage consumers to purchase products. Automobile advertisers utilized this understanding to appeal to the public on a more emotional level in order to develop a larger target market. It was understood that the more consumers purchased based off desire, the more they bought based off of emotions[9]. With colored and illustrated advertisements influencing emotional appeals, the market was able to be manipulated through the promotion of luxury of a brand with vivid depictions, therefore separating motor companies from outdated advertisements. Therefore, expanding the potential market and creating a luxury ideal encompassing the industry, and further attracting more consumers. Automobile industries have adapted significantly and successfully along with the fluctuating consumerist economy of the United States during the late 19th and early 20th centuries. Originally producing bland informative product descriptions as company advertisements, the automobile industry expanded fruitfully with illustrations, emotional appeals and successful techniques adaptable to the market leading towards a growing business where advertisements became more enjoyable, understandable and engaging for numerous groups of consumers. Through altering the form and function of advertisements, advertisers were able to focus on different aspects and ideals for products in order to keep up with the ever changing consumer market. Bibliography Dr. Katarina Keane, HIST289R Lecture Series, Commercialized Leisure at the Turn of the Century, 2016 Dr. Katarina Keane, HIST289R Lecture Series, Selling in America: New Advertising and Marketing, 2016 Winton Motor Carriage Co., The Fully-Finished Car, 1905. J. Walter Thompson, Co., Will Your Car Do This? c. 1900. Baker Electrics, Pleasure, c. 1910. Lexington Motor Company, The Motor Car is the Magic Carpet of Modern Times, ca. 1920. Ford, Buy Your Wife a Ford, 1928. Buick, Wherever Fashion and Character Reign, 1931. Baker Motor Vehicle Co., The Social Prestige of a Baker Electric, 1911. [1] Dr. Katarina Keane, HIST289R Lecture Series, Commercialized Leisure at the Turn of the Century, 2016 [2] Dr. Katarina Keane, HIST289R Lecture Series, Selling in America: New Advertising and Marketing, 2016 [3] Winton Motor Carriage Co., The Fully-Finished Car, 1905. [4] J. Walter Thompson, Co., Will Your Car Do This? c. 1900. [5] Baker Electrics, Pleasure, c. 1910. [6] Lexington Motor Company, The Motor Car is the Magic Carpet of Modern Times, ca. 1920. [7] Ford, Buy Your Wife a Ford, 1928. [8] Buick, Wherever Fashion and Character Reign, 1931. [9] Baker Motor Vehicle Co., The Social Prestige of a Baker Electric, 1911.

Amateur City Essay -- Literary Analysis, Katherine Foster

Amateur City, a city filled with confusion and intolerable human behavior. In this detective fiction novel, Katherine Forrest demonstrates the social, sexual and power dynamic of each character which all leads to the curious homicide of Fergus Parker. In Forrest’s Amateur City there are multiple analysis regarding the characters of the â€Å"Modern Office† also including the detective Kate Delafield. Amateur City portrays a huge hierarchy of the predominant human society in which the class of race, ethnicity and gender are all divided in the image of Forrest’s characters. The social, sexual and power dynamic of the â€Å"Modern Office† provides a powerful message in Forrest’s Amateur City, which clearly magnifies the realistic and true nature of humanity. This essay will stress upon the representive of Forrest’s characters relating to the modern world. The characters in Forrest’s Amateur City are redundantly interesting. Some of the most appealing characters are Ellen O’Neil and Kate Delafield. As a lesbian, Kate is very conservation among herself. â€Å"The detective in charge, she seems very good at her work, very tough and capable†, this here was mention by Ellen at her first impression of Kate; Forrest previews of how Kate’s image can reveal a powerful message about her personality (Forrest 60). Kate does not show much of her mysterious secret such as her homosexual interest in Forrest’s novel, not until her private encounter with Ellen. In the novel, Kate has a shield which protects her from exposing her sex interest and identity. That shield is the discernment and awareness of publicizing Kate’s personal emotions and authenticity in public. On the other hand, Ellen is portrayed as a more-like and typical lesbian who isn’t afraid of publ... ...ican women of today’s modern world. The significant of Forrest’s â€Å"Modern Office† is the development of her characters. Forrest is clearly promoting the genuine characteristics of the people living among us today by using characters from the Modern Office. Within each of these characters, Ellen, Kate, Gretchen, Gail and Fred, Forrest has allowed her audience to experience the realism. That realism is the diversity of the sex gender behavior among males and females, the knowledge of modern human behavior. Forrest did an excellent job of showing the difference of various female attitudes and the focus of racism in Amateur City. The corruption relating to the homicide of Fergus Parker is caused by the all these key characteristics. The represented social, sexual and power dynamic of the â€Å"Modern Office† reflect the positive and negative effect of today’s modern world.

Changes In The Atmosphere Causing Multicellularity :: essays research papers

Changes in the Atmosphere Causing Multicellularity About 2.5 billion years ago, oxygen began slowly to accumulate in the atmosphere, as a result of the photosynthetic activity of the cyanobacteria. Those prokaryotes that were able to use oxygen in ATP production gained a strong advantage, and so they began to prosper and increase. Some of these cells may have evolved into modern forms of aerobic bacteria. Other cells may have become symbionts with larger cells and evolved into mitochondria. As the amount of oxygen and other atmospheric gasses increased, they started blocking out deadly u.v. rays from the sun. The sun’s rays made life outside of water nearly impossible. These changes made life on land possible and evolution occurred as prokaryotes gave rise to land living eukaryotes. The microfossil record indicates that the first eukaryotes evolved at least 1.5 billion years ago. Eukaryotes are distinguished from prokaryotes by their larger size, the separation of nucleus from cytoplasm by a nuclear envelope, the association of DNA with histone proteins and its organization into a number off distinct chromosomes, and complex organelles, among which are chloroplasts and mitochondria. Scientists believe that eukaryotic organisms such as the protists evolved from the prokaryotes. There are two main theories which describe how this transition may have occurred. The first is the endosymbiotic theory, or enosymbiosis, and the other is the autogenous theory, or autogenisis. These two theories are not mutually exclusive, meaning one or the other could account for different parts of eukaryotic cells. The endosymbiotic theory states that the formation of eukaryotic cells were symbiotic associations of prokaryotic cells living inside larger prokaryotes. The endosymbiotic hypothesis accounts for the presence in eukaryotic cells of complex organelles not found in the far simpler prokaryotes. Many modern organisms contain intracellular symbiotic bacteria, cyanobacteria, or photosynthetic protists, indicating that such associations are not difficult to establish and maintain. Endosymbiosis is said to be responsible for the presence of chloroplasts and mitochondria in eukaryotes. Autogenisis, the alternative to the endosymbiotic theory is specialization of internal membranes derived originally from the plasma membrane of a prokaryote. Autogenisis could be responsible for structures like the nuclear membrane and endoplasmic reticulum in eukaryotes. There are two scenarios for which multicellularity may have occurred. The first is unicellular organisms came together to form a colonial organism, then

Advertising and Sales Promotions In The Internet Essay

Marketing has been one of the most significant gainers from the Internet revolution. Internet has been applied by marketers both as a medium as well as a product. Marketing has deployed it for communication of information, distribution of some of its products and for receiving payments from the customers. Internet based marketing plays a vital role in the exchange process. Internet marketing term became popular when computers started getting used in marketing extensively. Earlier, computers were used more for storing, processing and reporting of various marketing related information. But, with the entry of Internet the online data handling possibilities have virtually exploded the use of computer. This application has multiplied the use of computers faster among communities. Internet marketing profitably reinforces the concepts of marketing with the power of internet. It strengthens the existing delivery of marketing outputs and also opens newer avenues of marketing which were not possible to achieve before the arrival of internet. A marketer today can keep track of millions of customers simultaneously, segment them online, offer customized products to individual customers, fix different prices, provide varying contents and styles of information and deliver the products through appropriate modes of distribution to each of these customers. The details of such transactions and the characteristics of each of these customers can be stored for their dynamic utilization in future marketing opportunities with the customers. Estee Lauder’s anti ageing product ‘Advanced Night Repair Concentrate’   is able to make inroads in the customers mind. Internet will function as the medium for promoting the product.   Advertising and Sales Promotions: Like products and prices, customization of advertising and promotion are very much possible in internet marketing. Besides customization, the customer is contacted when he is giving, full attention to the computer screen. In fact, when a customer views any site he has done so after deliberate and conscious effort and choice. This increases his commitment to the message that he is viewing on the internet. Advertising generates a hierarchy of impacts like creation of awareness, interest, desire and action on the consumer. Different media are found to be better suited for certain kinds of impacts out of this hierarchy. Internet has been found to be amenable to finer tuning for most of these impacts. As a result, it is possible to better transport the customer from one level of impact to the next higher one and do so more quickly. The combination of this factor with the feature of individualization makes the output very powerful one. Besides this, the measurement of each of these impacts are also possible more easily and online. The promotions on internet can also be customized in a similar way. The internet marketing model suggests that commerce follows content and community. Since the internet phenomenon has occurred like an explosion there had been quite a rush to build up communities in the competitive environment. In this rush, many of the marketers tried to buy prospective customers into their communities net by offering a variety of incentives. This has caused internet marketing effort to be seen as overloaded with freebies in the form of consumer promotions. Personal Selling: The advantage of mass personal selling is made possible through internet for both customers and the marketers. Anti aging is a consumer product so Estee Lauders can get the maximum benefit by penetrating in this stream. The customers can identify the optimum provider for his unique sets of needs. Customer can also arrange for updating himself in the precise area of his interest although from the most extensive sources of information possible. The marketer can also store the historical data of individual persons and their behavior. These data can be then processed with the help of data mining and marketing decision tools. These data are utilized to provide solutions to the customers needs on an online and individual basis. The product can be configured exacting to the individual customer’s needs at the price and with a payment mechanism most convenient to him. The information and the persuasive appeals can also be tailor made for the individual customer. He can be reminded or provided with additional services as per his specific requests and all these information can be utilized in the design of next round of offering to him. This kind of individual personal service when offered on continuous basis becomes service to the customer of significant commercial value. Publicity:   Internet marketing has the capability of viewing existing customers through a wide variety of angles and compares the efficacy of each of these views. Various data mining tools available today are employed to do this job. They mainly utilize the processes of sorting, clustering and association seeking among the consumer characteristics. The history of the customer behavior in terms of past transactions and internet viewing generate rich data for this purpose of publicity automatically. Such data are often supplemented with the offline data collected through alternative sources. The customer segments created with such methodologies can have the advantage of being more dynamic because they can be created through online databases, more insightful because of the use of more powerful clustering and association seeking techniques and customers themselves selecting into a segment of mass market. On the other hand, the customers become empowered to scan much larger canvas of market and bargain for their purchasing power with a larger base of marketers. The customers can also create a large pool of knowledge by online sharing knowledge of their experience based knowledge among their peer customers. The interactivities gained by both marketers and customers have .the potential of unleashing very high levels of energy in the marketplace restricted only by the creative limits of the market players. Public Relation: The advantage of mass customization is made possible through Internet for both customers and the marketers. The customers can identify the optimum provider for his unique sets of needs. Customer can also arrange for updating himself in the precise area of his interest although from the most extensive sources of information possible. The marketer can also store the historical data of customers and their behavior. These data can be then processed with the help of data mining and marketing decision tools. These data are utilized to provide solutions to the customers needs on an online and individual basis. The product can be configured exacting to the individual customer’s needs at the price and with a payment mechanism most convenient to him. The information and the persuasive appeals can also be tailor made for the individual customer. He can be reminded or provided with additional services as per his specific requests and all these information can be utilized in the design of next round of offering to him. This kind of customization when offered on continuous basis becomes service to the customer of significant commercial value. Placement Of Product: Internet marketing is seen as attacking on the length of the distribution chain particularly the information flow related ones, much more efficiently and instantaneously. As a result it is often possible to reorganize the distribution chain at the cost of its length. The span of control can also increase considerably as many of the control related processes can be transferred to the computer. The saving in costs due to these effects is often considered as the most important contributions of internet marketing. The increased availability of distribution related information also causes information overload to the consumers. A new category of channel members, called infomediaries, have also emerged. These infomediaries primarily consolidate the relevant information about the availability of the products and pass them on to the consumers after suitably repackaging them. Besides pure infomediaries, the existing distributors do also rebundle their services after integrating the online and offline elements of their services. Internet also enables online distribution of digitized products. This helps in extending pinpointed reach to a large number of customers, eliminating the lead time between ordering and delivery, reducing the inventory requirements and smooth organization of transaction related data processing. Conclusion In the era of globalization, with marked technological strides has   revolutionized the exchange process of buying and selling of products on the Internet.   Internet marketing is a worldwide phenomenon.   Internet marketing has made inroads as the emerging mode of buying and selling of products to specific target groups with fast changing needs, preferences and life styles. Estee Lauders has the huge potential of promoting the anti aging product through internet. References Philip Kotler (2002) Marketing Management , Prentice Hall New York Charles F.,(2002) Internet Marketing, Wiley Publication Flippo Edwin B., (2001) Marketing Channels, McGraw-Hill. J Taylor Sims, J. Robert Foster, Arch G. Woodside.(1998) Marketing Channels: Systems and Strategies Harper and Row: New York