Internet Marketing Management Assignment about Breitling watches Essay

Internet Marketing Management Assignment about(predicate) Breitling watches (httpwww.breitling.com) 3000 Words - Essay ExampleIn1914 the founder passed away and son, Gaston, took over the company.Aeronautics had made spectacular developments after 1914. In the year 1923 Breitling developed the in aquiline chronograph push piece with automatic start and return-to-zero functions. Significant forward motion was made in the aviation perseverance between 1923 and 1942. Breitling launched the chronomat, first of its kind chronograph fitted with circular slide rule. American armed forces as well as became the clients of Breitling Instruments.The aviation industry was growing with leaps and bounds. Jet aircrafts had been developed and the first International passenger jet flight had been launched. Breitling achieved a major mile stone in 1962 when Astronaut Scott Carpenter wore the COSMONAUTE during his orbital flight.Breitling reached a major mile stone in 1969 with the launch of self winding chronograph. In 1979 Ernest Schneider a Pilot, watch manufacturer took over the reigns of Breitling from Willy Breitling. Chronomat was launched in 1984 and it becomes the best selling chronograph in Breitling collection. The military aviation industry was growing with leaps and bounds. Aircrafts like Stealth bombers were being developed. In 1999 after completing 100 years in Chronograph making Breitling submits its entire collection to Swiss official chronometer testing institute.Breitling Products Breitling manufactures and sells Chronographs onl... Apart from this they have very mettlesome end product which is the Breitling for Bentley collection. This collection focuses on high end nodes who prize tradition, performance and novelty value of the product being purchased.What is a chronograph A watch with two independent cartridge clip systems one indicates the time of day, and the other measures brief intervals of time. Counters registering seconds, minutes and even ho urs can be started and stopped as desired, thus modify the exact timing of an event.Internet Marketing StrategiesWhile developing a marketing strategy, it is important to consider the environment in which the business functions. Porter (Kotler, 282) has identified five forces to determine profit attractiveness. These arCompetitors look at the web sites that offer the same products.New Entrants Offsite competitors and new people in the business.Customers The people visiting the site.Suppliers Companies crack parts of products, web hosting software firms.Substitutes Other media used for product promotion.Besides this, SWOT Analysis could also be used. Strength and weakness is dependent on the marketers internal environmentOpportunity and Threats are dependent on the external environment.Strength How is your product/service better than the competition Why should a customer feel delighted by using your product or serviceWeakness What are the luck areas in your product /service and how they can be over-comeOpportunity The marketer should strike at the remediate opportunity and the right time and should target the right people (Customer).Threats The Marketer should know exactly what are the hurdles in Marketing the product(Technology , Competitors)Internet Marketing strategy gives you a