Retail marketing of apple lnc Dissertation Example | Topics and Well Written Essays - 9000 words

Retail market of apple lnc - Dissertation Example 9 2.1. Company Profile ... 10 2.1.1. Market-Share Analysis .. 11 Chapter- 3 - LITERATURE REVIEW 13 3.1. Company-Owned retail marketing 13 3.1.1. marketing mix and Companys own retailing.. 14 3.2. Retail marketing / Own-store marketing scheme of Apple Inc. 16 3.2.1. Rationale . 17 3.2.2. What was predicted about Apple-stores? 18 3.2.3. Apples experience of unequalled success with Retail-mark. 19 3.2.4. Apples retail-store design.. 21 3.2.5. Delivering Values to the customers ... 24 Chapter- 4 - supposititious FRAMEWORK .. 26 AND RESEARCH METHODOLOGY 4.1. Introduction 26 4.2. Explanatory interrogation.. 26 4.3. Research Process 27 4.3.1. Observation . 27 4.3.2. Data Gathering 28 4.3.3. ... 30 5.2.1. Apples retail marketing for Customer-Focus.. 31 5.2.2. Apples retail marketing for Brand-loyalty . 32 5.2.3. Apples Retail stores for relationship marketing. 34 5.2.4. Retail marketing for Competitive advantages. 34 5.3. Synthesi s and paygrade.. 35 5.4 . Five Forces Analysis. 37 5.5. Major findings of the research 38 Chapter- 6 - CONCLUSION AND tribute 41 6.1. Evaluative Conclusion 41 6.2. Recommendation 42 6.3. Suggestion for future research . 42 REFERENCES .. 43 Chapter 1 INTRODUCTION Apple Inc, established by Steve Jobs, Ronald Wayne and Steve Wozniak in early 1970s, has perplex hotshot of the most influential and successful companies in todays computer and mobile technology. Apples history goes back to one-off hobby machines that a very talented electronic wiz made for himself and that has become the core of the most successful companies of all times (OGrady 2008, p. 1). Though its past 30 years of marketing strategies were full of highs and lows as normally anticipated of a highly technology and innovative company, Apples business and marketing success remained far positive despite the challenges it faced. It has been gradually growing to be a Fortune 500 and a multi-billionaire company being ab le to impact the social, cultural and economic spheres of